Posts

SEO and Digital Marketing, the same or different?

Image
  As a business owner, you want to maximise your business reach and boost profits. Nowadays, the simplest and most effective way to do this is through Digital marketing. However, this catch-all phrase covers many different services and options, so how can you work out what you want or need? Here's an overview of the basics to help point you in the right direction.   Digital Jargon Digital marketing is a relatively new and fast-paced industry. It is filled with acronyms and jargon that make it difficult to know where to start. Understanding the basics is essential if you want to have a constructive relationship with a Digital Marketing Company. Commonly used acronyms are: ●      SEO- Search Engine Optimisation ●      SEM - Search Engine Marketing ●      SMM - Social Media Marketing ●      SERP - Search Engine Results Page ●      PPC - Pay Per Click ●      CPC- Cost Per Click ●      DMM - Digital Media Marketing   What is Digital Marketing? Now you've